Reuzel is the iconic Dutch brand for quality pomades and hair care products - real styling highlights for true heroes. The name Reuzel is derived from the Dutch word for lard: the first pomades made in Europe consisted of animal fat that created an indestructible protective layer around the hair, both to smooth it and provide strength and support.
The brand is bursting with tradition and pure masculine energy; Reuzel was invented by real guys - the master barbers of old-school barbershop Schorem, which you can visit in the heart of the old workers' quarters of Rotterdam. Schorem’s customers include daring gentlemen with the courage to wear heroic hairstyles and beards, such as the towering Pompadour or extravagantly twirled moustaches.
Their shaving and styling techniques have been perfected over decades of practice and the same applies to the recipes of the house pomades and elixirs, for which you no longer have to make a pilgrimage to the winding streets of Rotterdam. Now, you can find the famous Reuzel pomade in different varieties and strengths at Heldenlounge, joined by other products from the ingenious Dutch barbers, such as beard wax, beard foam or hair tonic made to original recipes.