The Art of Shaving
The Art of Shaving - USA
Practice is as much a part of the art of a good shave as are the correct tools and techniques. That's why in 1996 Myriam Zaoui and Eric Malka founded their brand The Art of Shaving in New York. The concept and the associated products were so successful that in 2009, Procter & Gamble bought and developed them further. Today, the exclusive quality products are sold in “The Art Of Shaving” stores and by well-known barbershops all over the world.
The idea behind The Art of Shaving arose in 1995 because of a skin problem: Eric Malka found his face was so red and irritated after shaving that he eventually started shaving at night, in the hope that the skin would have calmed down again by the morning. His wife, SPA beautician Myriam Zaoui, recalled that her father used to have a very similar problem. The latter had found the solution for himself by rubbing baby oil on his face before shaving. Myriam quickly developed a product suitable for men, that cares for the skin and smells pleasant. The first shaving oil she created was enriched with herbs, herbal ingredients and essential oils and was a complete success!
Just a year later, Myriam and Eric spotted a gap in the cosmetics market and started their own business with the aim of filling it. They developed a holistic concept: "The Art of Shaving - in Four Steps", from preparation to lathering and shaving itself to the subsequent aftershave skincare. The Art of Shaving offers corresponding high-quality products for each of these four steps. These include pre-shave shaving oils based on herbal ingredients, high-quality shaving brushes, shaving creams and razors. In 2002 the two immortalised their experiences and knowledge about the art of shaving properly in the book of the same name, "The Art of Shaving".
The demand for their excellent shaving accessories grew rapidly so that the brand opened increasing numbers of “The Art of Shaving” stores in the USA. There are now more than 140 stores worldwide, often with integrated SPA barbershops. Now you can find the great "The Art of Shaving" products from Myriam and Eric with us!